Bring a Trailer is an amazing phenomenon that moved about $900 million of classic cars and stuff in 2021. There are lots of new competitors wanting a piece of that action, so we will be seeing even more online auctions in the future. And like any modern online universe, it comes with some unique challenges. All the information on a typical BaT auction is largely crowd-sourced, so the discussion about each car is generally directed by the audience and that audience is often striving for credibility.
Thus posters often cite their memories, history, blood, sweat and tears, etc. to gain a toehold in the group discussion. Occasionally, viewers chime in with praise for the seller, EG, “I have seen every car this seller built and they were all excellent.” Occasionally, you’ll hear from folks who have gone to inspect the car, so you’ll see in the comments, “I’ve been to see this car and it’s everything it was represented to be, and looks even better in person.”
[Read more…] about The quest to find a great Bugeye, online.