Bring a Trailer is an amazing phenomenon that moved about $900 million of classic cars and stuff in 2021. There are lots of new competitors wanting a piece of that action, so we will be seeing even more online auctions in the future. And like any modern online universe, it comes with some unique challenges. All the information on a typical BaT auction is largely crowd-sourced, so the discussion about each car is generally directed by the audience and that audience is often striving for credibility.
Thus posters often cite their memories, history, blood, sweat and tears, etc. to gain a toehold in the group discussion. Occasionally, viewers chime in with praise for the seller, EG, “I have seen every car this seller built and they were all excellent.” Occasionally, you’ll hear from folks who have gone to inspect the car, so you’ll see in the comments, “I’ve been to see this car and it’s everything it was represented to be, and looks even better in person.”
The red car pictured here and shown in the video below is just such a car, that came with high praise and sold for top dollar. (And nothing against the seller at all, they did a lot of awesome work.) But this car, and in fact, every Bring a Trailer car that has come here (a total of four as of this writing) has had issues that were not revealed by the crowd, and issues that cost the new owner some money to have us fix.
A disclaimer is needed here… all classic cars need stuff, no matter where you buy them. The cars we sell need stuff all the time. Cars we’ve sold don’t always leave our shop with every single punch list item repaired. Budget, timing, skills of new owner… these are all considerations.
We live in a universe of broken things, so there is no such thing as “perfect” or even “finished.” So this is a post not to attack or criticize sellers past, but simply to emphasize that if you want to know what you are getting up front, buy a car from a specialist.
We strive to form a collaborative partnership with each and every one of our customers so we can acknowledge the current reality of each and every car, and work together to address or otherwise make a plan regarding whatever issues the particular car may have. This way, surprises are minimized.
I’ve been swept away by auction fever myself on many occasions (I am always shopping for the next new crop of great cars). But unless you have a specialist in your back pocket, be ready for a reality check once the auction dust settles and you are the winner. Both of the cars featured here came with some surprises, as you can see in the video tour below.